HYDERABAD: Capitalizing on the immense popularity of the ALS
ice bucket challenge, an Indian woman has conceived of the rice bucket
challenge as a way to encourage charity for the poor.
Unlike the ice bucket challenge, which requires the
participant to dump a bucket of cold water over their head, the rice bucket
challenge asks that participants simply donate a bucket of rice to somebody in
need.
It is described on its Facebook page as an "Indian
version for Indian needs".
The challenge is still in its infancy, with the inaugural donation
made on Sunday morning.
It was conceived by Manju Latha Kalanidihi, a journalist
from Hyderabad, and is proving a hit across the country
In fewer than 24 hours, the challenge's Facebook page has
well over 2000 likes.
According to the Global Hunger Index, India's level of
hunger is at "alarming levels" - it is one of three countries outside
Sub-Saharan Africa in that category, the others being Haiti and Timor Leste.
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